THEORY

Put simply, our aim is to infuse more variability and play into the civic realm. This work grows from a theoretical foundation standing at the intersection of 3 key concepts: Narrative, Multimedia, and Space (both public & private). When we discuss "Multimedia" we are doing so in the broadest possible terms, whether it be CGI or carving on a tree trunk.

Upon this basis we add the supplementary influences of Urbanism, Cultural History, Futurism. Strongly considered are Location, Scale, and Perspective. Social structure and agency. Modernism and Post. And the everloving inspiration of those visionaries who came before us. But let's not forget that at the end of the day... this is Pop-Art.

The following articles elaborate upon the above notions, exploring more deeply the methods behind the madness.