The New Science of Nonchalance

an introduction to socio-reengineering

It is considered science fact that many exceptional discoveries occur concurrently, in rhythmic synchronicity, as if all the world were evolving in accordance to a grand musical score. This remains true on a human/animal scale, as well as that of the cell, the galaxy, and on.

It is delightful than to note that just as new scientists everywhere are making profound socio-genetic engineering developments, Nonchalance Laboratories are simultaneously reporting increased swerve on all levels. "Swerve rates are very high in the Bay Area right now" states Professor Torry Hotprune, Nonchalance Head of Research Analysis.

And what, precisely, does this mean to the average dilettante? "Any observant local will take note of increased kickitability factors" Hotprune asserts. "This, coupled with the general deconstruction of social modulation naturally results in a heightened probability for civic mutation." And, is this a good thing, Professor? "It's a very good thing. It's exactly what our patrons strive for".

When asked what this civic mutation might look like, Hotprune replies, "I can't exactly speculate, it's often quite random. But our research aims to isolate new tools and strategies to stir the proverbial pot. Any rearrangement of the current order offers incalculable opportunities for the advancement of our ilk". Hotprune continues "Nonchalant Labs are attempting to antisystimatically increase creative inspiration in the public sphere, to isolate visionary civic leadership, and to replace accepted truth within the networks of thought." Might there be dangerous unintended consequences to random societal experimentation? "Worse than the existing conditions? Impossible. It's all quite benevolent, I assure you".

What then are the best strategies for this civic mutation? "We have delved deeply into audiovisual fusion, semiotic and historic reconstruction, jamming of the cultural communique, remanufacturing of atomic discontent, all sorts of what have you. Clearly the most effective method we've found to date is through the conductivity of Pop Essence. All expressions of popular culture contain an almost metaphysical nucleus, and if this nucleus is isolated and exposed to light of day, the health and reproductivity of the surrounding elements are astounding. Not to mention the cognitive effects it can have on exposed human subjects. It could potentially stabilize the species".

With populations experiencing increased swerve around the globe, this statement may not be far from the truth. Nonchalance Lab findings indicate that personal swerve can be enhanced through meditation and studied spontaneity. Benefits include surging artistic libido, energy swell, dialectic perception, and neighborly conduct. "If the mutation is to occur it needs to be personally initiated, consciously brought about" says the good Professor. "It happens on an intimate scale, in a thousand miniscule ways."

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further studies: pop essence