Nonchalance

    Picture in your mind a cartoon character sleepwalking. Observe as they stutter, step, and stumble blindly out of bed, down the stairs and out the front door on to a busy street. They narrowly dodge impending danger without effort or awareness. Cars race by, they are turned around in a revolving door, and after the languid adventure they are somehow returned to bed unharmed. It's a certain attribute the cartoon character possesses: to be able to stumble through life with nary a care, prodigiously protected and provided for by the invisible hand of good fortune. This ability is called Divine Nonchalance.

And so our title is lifted from this phrase, which may have its origins in modern Tarot; it appears on the card of The Fool. It signifies a certain blessed carelessness, a freedom from inhibition that sparks and inspires creativity. Long ago we adopted the term to describe certain peoples who possessed the gift. If you possess it, as visionary artists often do, than you too may be one of the Divine Nonchalants.

But beware: like any other gift, it comes with a price. The special power of Nonchalance is not found on the card of the King, or of the Sun... it is found on the card of The Fool. Clowns, wise guys, drunks and musicians are the salty sort of down-trodden folk who usually possess this super power in spades. And of course; cartoon characters. They're a special breed, all sharing the wonderful attribute. It's a shame they'll never quite know what to do with it. By definition the Nonchalant is wonderfully scattered, and lacking in all direction. The ride is fantastic, but the destination remains uncertain.

Purpose: This site is a looking glass into the creative life of a small Production Studio and Think Tank. Here is where we document our work, make audacious statements of purpose, post exhibit schedules, engage with theory, trade intelligence, and celebrate our love for the past, present, and future of {divine} nonchalance.

Refined: Our Media Labs actively develop new forms of public engagement based upon a well refined methodology and keen focus set upon the intersection of narrative, media, and space. Through an array of projects our continuing aim is to spark dialogue, inspire creativity, and provoke mutation in the civic realm.

History: Since the year 2000 we have employed a variety of innovative techniques to promote the gospel of {divine} nonchalance. Our award-winning projects include street-art campaigns, public events, product design, multi-media programming, as well as many less conventional means of concept allocation.

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Splash page portrays the Holy Trinity of New York Pop Art:
Saint Haring, Saint Warhol, and Saint Basquiat.
- Amen -