The Jejune Institute aims to maximize human potential through the continuing advancement of socio re-egineering methods across the geopolitical realm. We accomplish this through financial support, independent research, and experimental initiatives developed through our many international facilities.

Core Values

  • Interpersonal Trust
  • Human Spontaneity
  • Civic Mutation
  • Ontological Deconstructuralism

Organizational History

The origins of the Jejune Institute are in the San Francisco Bay Area, where in 1962 a small academic society first gathered around a common interest in the advancement of socio-re-engineering methods. A cross-disciplinary approach was quickly embraced as students and professors from diverse areas of studies began to associate and compare knowledge: Sociologists, Political Scientists, Biologists, and Psychologists all figured prominently among members of other disciplines. Prominent department faculty were present early on from top campuses including Stanford, UC Berkeley, and the University of San Francisco. Regular bi-weekly meetings soon developed into a monthly lecture series, periodic experimental seminars and an annual conference.

Among the broad ranging scope of discussion, a few central topics emerged to the top. Primarily; the problems of expanding interpersonal trust among fellow human subjects, how to increase general spontaneity & creativity across large populations, and how to induce mutation in the geopolitical realm. As eccentric as these topics sound, they were not based upon the bohemian movements popularized in the area at the time. They were firmly based upon solid scientific research and empirical evidence.

As the movement grew, a leader emerged. Octavio Coleman, Esquire was a young Professor at Stanford's Department of Molecular Physiology, recently moved to California from the Netherlands, where he was a head of research at the University of Leiden. He was quickly elected as the acting chair person of the society, and became was renowned for leading engaging and humorous discussions that encouraged participation from every member of the often expansive audience. To many Coleman Esquire was considered the living embodiment of the humanitarian ideals professed by the society.

During the 1970's, under the visionary leadership of Coleman Esquire, the academic society evolved into The Jejune Institute; an international not for profit organization with the funds to support it's own research facilities and independent programs. Through these programs the Jejune Method was crystalized, and the Institute soon gained the global influence for which it is currently known.

During this transitional era, luminaries such as Werner Erhard, Stuart Emory, and L. Ron Hubbard were prominent participants at the Institute. Through working closely with Coleman they eventually went on to spearhead the growing movement of "personal growth" and "self-help". Though largely uncredited, The Jejune Institute was an integral part of the philosophical breeding grounds of EST, Esalon, and Dianetics, which collectively spawning a thousand like-minded schools or pop psychology.

A cultural shift in the organization occurred in the 80's as the Institute began to develop a series of innovative products aligned with it's ultimate goal of maximizing human potential. Chief advisors recognized the mission would sooner be accomplished through a corporate entity with a for-profit motive, compared to the former 501c3 structure. Hence, the current incarnation of the organization was established; The Jejune Institute L.L.C.

Now in the 21st Century, many of Coleman's earliest foresights and predictions have materialized. His often outlandish prognosis have all seemed to gain scientific credibility, and it is at this moment that his theories feel most relevant. It is no coincidence then that millions of participants around the world are rigorous disciples of the Jejune Method, and our induction centers now span over all seven continents. To learn more about how these principles relate to you, sign up for a free orientation session at one of our many global induction centers.

Jejune Society Inception 1962

Jejune Society Gathering 1972

A young Octavio Coleman, 1974

Research Assistant Torry Hotprune, San Francisco,1977

Institute Researcher Gene Donale, San Francisco,1980