Inconspicuously, and subtly.... the clues present themselves. It is a trail of crumbs. A peculiar scavenger hunt. An instant message. It is a tear-off flier with a phone number. When dialed a voice offers a code. Unlocking a map. Leading to a key to a hidden lock box. Containing a rare coin. Which purchases some magic beans. Which, when watered, grows into an interweaving narrative with a deep back story. Characters that communicate with you, the participant. It takes place online & off, interactively, until you are immersed, finding yourself at the center of the action.

For Nonchalance this concept has been slowly taking form over the past decade. Currently there are similar movements and scenes that echo our expedition, such as "Alternate Reality Gaming", "Pervasive Urban Gaming", or the "Urban Playground Movement". These touch upon the surface. The extra elements that Nonchalance brings include a cohesively developed aesthetic sensibility (piles of style) and the proper arc of a compelling tale (a well developed script). A series of creative devices blending to form what we call, "An Immersive Media Narrative".

These are the games of Nonchalance.

To be found in a thousand miniscule ways, Summer 2008.

To those dark horses with the spirit to seek,
a recondite family awaits.