"Alternative Reality Gaming"

"So, yes, I think we are going to be seeing more alternative reality games. The movement is gaining momentum, though there is still not a fully developed business model for thinking about how to build on this trend yet, and so it is likely to remain in the hands of marketers on the one hand and amateurs on the other."
- Henry Jenkins, Director of Comparative Media Studies Program and Full Professor of Literature at MIT

To learn about the basic tenets of ARG's, start here:
- Wikipedia article on Alternative Reality Games
- The Alternative Reality Gaming Network

OK, when you read the description of Immersive Media Narratives, you might observe that it sounds remarkably similar to an "Alternative Reality Game". And you would be correct. However, there are a few distinctions I'd like to make. As a genre these ARG's are defined by their adult, macabre, nerded out sensibility. Without exception they are all hard-boiled & dark mysteries, reminiscent of the comic book & video game world that are their breeding grounds. By nature, they are a "cult" activity, accessible mainly to the initiated gamer (adult male). Here's where I believe these games fall short as engaging entertainment.

- Producers are not seeing the "next level" of ARG as a broad entertainment platform with a massive intergenerational audience.
- There are no colorful, playful, joyful, completely integrated examples of this medium.
- So far the major games have been limited to "marketing tools".
- There is a tremendous gap to be filled here.

The "Games of Nonchalance" as an Immersive Media Narrative is different in that:
- it is designed as an ongoing activity for parents and children together in real space.
- There is a different level of immersion, with real stylized sets, rooms, and character actors.
- The aesthetics of the game are on a different creative & conceptual level. It is driven by an arts & entertainment model.
- There is a rough business model.